To collect feedback for the project, I will present it at the Norwich Games Festival.
Identify target audience:
An important tool for deciding on a target audience is PEGI. PEGI (Pan European Game Information) is a system that gives games age ratings based on their content. Age ratings range from 3 to 18 and content descriptors include violence, bad language, fear, gambling, sex, drugs and discrimination. The less offensive content a game contains, the lower the age rating will be. To display my work to all at the game festival, it should fall into an age range of 3 to 7.
The target audience of the Games Festival includes families, gamers of all ages and game developers.
The target audience for my project is family, because it is retro, B-movie sci-fi, with content that is family friendly, but most likely to appeal to teens and young adults.
Social media:
To promote the project, I will use Facebook and Twitter. This will allow my project to reach a larger audience and promote the event. The advantage of using Facebook is that posts can be shared via groups, allowing it to reach those who are interested in visiting the Games Festival. The advantage of using Twitter is that posts are limited to 240 characters, which makes them easier to read and attract the attention of the audience. Features such as sharing and hashtags are present on both platforms. The following are my posts with images to accompany them. The Twitter post is shorter to fit the character limit.
Twitter:
Hi, I’m Elliot Frost Warwick. I’m a game design student & amateur artist at East Coast College. I will present my concept art project at the @NorwichGFest. I am producing a set of posters for a conceptual 50s style sci-fi B-movie.
Facebook:
Hi, I’m Elliot Frost Warwick. I’m a game design student & amateur artist at East Coast College. I will present my concept art project at the Norwich Games Festival. I am producing a set of posters for a conceptual 50s style sci-fi B-movie. The theme of our final major project is “emotions”. Each project must be designed to evoke a specific emotion. I have chosen “anemoia”- nostalgia for a time one hasn’t experienced. I intend to do this by replicating the style of 50s B-movie posters.
(Include the first 4 images in the Twitter post, include all 5 in the Facebook post.)
Individual:
The presentation at the Games Festival will consist of all 4 final printed posters, a computer with an image album set to slideshow, which includes the final posters and all concept art. I will also include a document that explains the project. For this presentation, I will not create any promotional material besides the social media posts, because I don’t have any professional content to promote. However, if I was going to create promotional material, I would choose business cards because they can be mass-produced and contain social media and contact details.
To collect feedback, I will design a questionnaire that includes quantitative questions and an optional comment section for qualitative feedback. This gives the audience freedom to quickly answer the quantitative questions and go into greater detail if they choose to. This would be the best of both worlds, because it would have the advantages of both types of feedback.
When responding to feedback, I must be prepared for criticism. I should take constructive criticism onboard, and ask for specific criticism when faced with vague responses such as “I don’t like it”. I must be polite and take negative criticism positively.
One more thing I must consider is how to display my posters using the materials available to me. At the NGF, I will have access to a whiteboard. I will not be able to use pins or Blu-tack to attach the posters to the whiteboard, so I should consider alternative options such as Velcro tape.
Elliot's blog 