Initial research and design decisions

Facts

• “Speakeasies” got their nickname because they required a password which must be spoken quietly.
• They were also known as “gin joints” and “blind pigs”.
• Cocktails were invented to enhance the taste of poorly distilled alcohol.
• Prohibition caused organised crime to skyrocket.

When designing a speakeasy setting, many factors must be taken into account. There are multiple types of speakeasies, from fancy ballrooms, restaurants and nightclubs, to basements and apartment rooms. Pretty much anywhere that served alcohol during prohibition was considered a speakeasy. For my speakeasy, I have decided to design a cozy, underground bar. I want to create something with a warm atmosphere, which still conveys a sense of secrecy. Likewise, there are many different types of alcohol to choose from, such as wine, whiskey and homemade moonshine. Some speakeasies even served chemicals such as carbolic acid to unsuspecting patrons. Because I plan to design a respectable establishment, only high quality alcohol will be on offer. I will design unique cocktail glasses, bottles and flasks for each drink.

For the speakeasy location, I’m considering New York City. There are plenty of real life speakeasies to be found in NYC, such as The Cotton Club and Chumley’s. This depends on the amount of information available. A real speakeasy would need to be accurate and would require plenty of references for the interior and exterior. I also have the option to design a fictional speakeasy. A fictional speakeasy would allow for more creative freedom and would lack the aforementioned restrictions, allowing me to focus on the finer details.

Along with the interior of the speakeasy, I must also design an exterior. This would consist of the neighbouring buildings on the street, and props such as cars, outdoor restaurant furniture, and shop fronts. This depends on the placement of the speakeasy itself. It could be on the high street, or tucked away in an alley. Architecture must be taken into account. This includes brickwork, windows, signs and doors. Authentic materials must be used. For signs, posters and graphic design, authentic fonts, colour schemes and art styles must be used.